What's more important, simple or
credible, concrete or emotion,
when it sticks?
What is a sherku?
A short form book review of Made to Stick by Dan and Chip Heath
Their blog and web site can be found here.
Showing posts with label stick. Show all posts
Showing posts with label stick. Show all posts
Monday, September 24, 2007
sherku: Made to Stick
What's more important, simple or
credible, concrete or emotion,
when it sticks?
What is a sherku?
A short form book review of Made to Stick by Dan and Chip Heath
Their blog and web site can be found here.
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